Everyday billions of cups of coffee and tea are enjoyed across the globe. Our belief is that together, through the power of our brands, we can unite our actions to deliver impactful change and be a ‘force for better’. The JDE Peet’s Common Grounds programme embodies our ambition to positively impact people, our planet, and the future of coffee and tea.
Our Common Grounds Programme
RESPONSIBLE SOURCING
SOURCING FOR BETTER
We are championing regenerative agriculture to enhance livelihoods and positively impact our planet.
MINIMISING FOOTPRINT
TOWARDS PLANET POSITIVE
We are striving towards a planet-positive supply chain through innovation and collaboration on sustainable solutions.
CONNECTING PEOPLE
PUTTING PEOPLE FIRST
We are engaging colleagues and communities through the joy of coffee and tea to support wellbeing and promote equal opportunity.
Our Sustainability Journey So Far
Progress to December 2024
RESPONSIBLE SOURCING
TARGET
Working towards 100% responsibly sourced green coffee by 2025
83.2%
100%
Working towards 100% responsibly sourced tea in 2025
80%
100%
Working towards 100% responsibly sourced palm oil by 2025
100%
100%
Directly reaching 500,000 smallholder farmers by 2025 (since 2015)
835,000
500,000
MINIMISING FOOTPRINT
TARGET
Reduce absolute scope 1 & 2 GHG emissions by 43.3% by 2030 (vs 2020)
-31%
-43.3%
Reduce absolute Forest, Land and Agriculture (FLAG) Scope GHG emissions (coffee) by 30.3% (vs 2020)
+1%
-30.3%
Reduce absolute non-FLAG Scope 3 GHG emissions (all other materials) by 25% (vs 2020)
-4%
-25%
100% of our packaging designed to be reusable, recyclable or compostable by 2030
79%
100%
Reduce our absolute water withdrawal across our manufacturing operations by 18% (vs 2020)
-15%
-18%
Maintain waste-to-landfill under 1%
1.8%
1%
Halve our total operational waste (vs 2020)
-31%
-50%
Connecting People
TARGET
40% women in leadership positions by 2025
41.3%
40%
Maintain voluntary turnover in leadership positions under 9%
5,2%
9%
Upholding Standards
TARGET
Towards 100% compliance of our (non-coffee) COGS suppliers to our Human Rights Due Diligence by 2027
67%
100%
Towards 100% of our direct coffee suppliers went through phase 1 of our Human Rights Due Diligence by 2025
70%
100%
Towards 100% of manufacturing sites food safety and quality verified by an international recognised certification body by 2025
84.5%
100%
2024 Annual Report
For more on our sustainability journey read our integrated annual report.
ESG ratings
For more on our external recognition.
